PR projects, media commentary, brand partnerships & more
Lucy Upton provides expert commentary on paediatric (infant & child) nutrition, feeding and diets
"Hello, I'm Lucy Upton. A qualified Paediatric Dietitian and Feeding Therapist”
"I provide paediatric (infant & child) nutrition or dietetic services to brands, PR agencies and media outlets.
Having worked on numerous projects with varied objectives over the years, I am experienced in adapting my expertise to suit your specific brief or project."
Who I’ve worked with
“Working with Lucy over the last couple of years has really step-changed our baby weaning business. Lucy is a wonderful person to work with and brings a wealth of experience and expertise to projects. She doesn’t only work to a brief, she goes above and beyond, helping to suggest brilliant ideas.”
— Jade, My First Flavours
How I can support you
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From TV news shows to radio, I can give expert baby and children's dietetic and nutritional commentary on a range of trending health news and hot topics.
I have a wealth of experience in offering my knowledge to national, regional, local and industry print, television and digital publications. Here's what I've done so far...
Media spokesperson for the British Dietetic Association & The Infant and Toddler Forum
I comment on important issues and provide the best possible dietary advice for parents with babies and children.
Experienced media, podcast & TV Dietitian
I've appeared on mainstream TV programmes, including BBC Breakfast and ITV, alongside radio programmes and podcasts for BBC 5 Live, BBC Radio 4, BBC Parent-land, Mothertongue and Allergy UK.
Newspapers & magazines
I've written for and been featured in The Independent, iNews, The Telegraph, The Daily Mail, CNN, New Scientist Magazine and local newspapers. I also regularly feature in parenting and early years magazines such as Mother and Baby and Nursery World.
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Hire me to connect with your audience and boost your next PR project's potential - from hosting events and surveys to being part of your PR campaigns.
I have vast experience working with media agencies and brands directly to help boost your product offering and strengthen PR projects relating to food, diet, health and lifestyle.
What I do:
Attend events
Review products
Provide expert dietary insight for media features
Social media coverage (takeovers, Q&As etc.)
Expert commentary to support product/ service marketing
Podcast guest
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Do you need a dietary expert on board? Accurate information for consumers is vital. I provide valuable nutritional insight to support brands in developing, producing and launching products or services.
Translating complex into consumer-facing
I am skilled at translating nutritional science, clinical data and an often complex evidence base relating to child nutrition and health into information that is digestible for children, parents and consumers alike.
Highly experienced Paediatric Dietitian and feeding therapist
My clinical experience at an individual, group and population (public health) level means I am well placed to work with brands to provide the following services:
Product/ service development and launch consultancy
Nutrition writing
Recipe development or analysis
What it looks like working with me
I'm a confident public speaker - and enjoy engaging and captivating your audience, and interacting with them (when needed).
Having written for a range of publications, from The Sun to The Guardian, I am used to adapting my tone and approach to your audience.
I know that deadlines can be rigid - so I'm always happy to agree on deadlines and ensure there's no delay.
I'm passionate about evidence-based information that empowers parents and promotes the best health and wellbeing for children - so you can rely on me to support your audience with leading knowledge and expertise.
I have 10 years of NHS experience - and now run private clinics supporting parents struggling with their child's feeding and eating. I know your audience very well - and love that I can support them further through brand, PR & media projects.
Accurate information is so powerful.
It has the potential to transform your article, talk, TV show, book or any other product into something entirely trustworthy for your audience. But how you unearth this information and communicate it is vital.
Work with me to ensure accurate and evidence-based knowledge and a clear message your audience will resonate with.
Want to work with me on your next project?
Send an enquiry, and I'll be back in touch to discuss how we can get started.
Project corner
Take a look at the recent PR, media & brand projects I have been involved in.
Who I've worked with
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Rebecca Wilson - lead nutritionist on her two previous books, including 'What Mummy Makes' and her new book coming out in September
Annabel Karmel
The Dairy Free Mum, including consultation on her book
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Lead Dietitian and Nutritionist for Pots for Tots (Lead Dietitian & Nutritionist)
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